Cheez-It is a rookie in the culture, but is a veteran in obsession. So we decided to make a splash on and off the court by meeting fans in their absurdly irresistable basketball obsession with the perfect pre-game snacking tunnel fit.
Role: Senior Art Director
The basketball tunnel has become the hottest fashion runway, so we partnered with the hottest fashion design & stylist, Brittany Hampton, to design a bespoke outfit for WNBA player, Rickea Jackson, that would bring our Cheez Drip to the basketball tunnel.
Our Cheez-Fitz fused an absurd love of snacking with an absurd love of basketball in an authentic way that merged brand colors, scalloped edges, custom patches, and Cheez-It pockets for the perfect pre-game snacking moment.
Earned coverage included
AthlonSports, OK! Magazine, Women’s Wear Daily, and Sports Illustrated.
Weber Shandwick // Kellanova