Zennials have a passion for road trips and nothing says roadtrip more than classic Americana diner food.
So we had Cheez-It fans travel the farthest they’ve ever gone, back to the 1950’s, for the most absurdly irresistible summer destination.
Role: Art Director
🥇Creative Muse Awards Gold Winner, listed on Ad Age Hottest Brands of 2024 and Marketing Winners of the Week,
Best Experiential Marketing Campaign by the DigiDay Content Marketing Awards
We brought Cheez-It to life in a retro way through every detail, sparked conversation, and taste curiosity with absurd new ways to eat Cheez-It Crackers.
We tapped in Tik Tok’s most popular food influencers to try everything and share the news.
We even had the world’s first Cheez-It powered Juke Box.
And while the Cheez-In Diner was only open for a week, we made sure that everyone was able to send off and take home some iconic memorabilia.
Coverage Included
AdAge Marketing Winners, Delish, Betches, Eater
Weber Shandwick // Kellanova