For those nights out when your hunger wants to take you home to order food delivery, Cheez-It cravings keep the party going at Studio Cheez. Open during peak late night craving hours (8pm - 2am) we created a club to satisfy all your late night cravings for one weekend only.
Role: Senior Art Director
People came from all boroughs to take part in must-see elements like the cracker shaped DJ booth, the Grooves room with a light up dance floor, a Cheez-It shaped disco cube, and exclusive on-trend merch.
We also served crave worthy Cheez-It infused cocktails and mocktails, as well as the tastiest Cheez-It infused late night bites.
The beats dropped to social with influencer FOMO inducing content after our VIP launch night and DJ icons, Cheat Codes, got us on the dance floor and kicked off content roll-out.
Coverage Included
Parade, Men’s Journal, OK! Magazine
Weber Shandwick // Kellanova