Eggo set out to establish its iconicity in pop culture and expand relevance by encouraging people to L’Eggo in an unexpected way by showing that brunch is more than a trending meal. We created Eggo Brunch in a Jar in partnership with Sugarlands Distilling Co. to give parents a moment to kick back and relax amidst morning chaos.
Role: Art Director
We started by hosting an exclusive sampling event in New York City with custom cocktails, Eggo inspired brunch dishes, and iconic photo ops.
Launched our product on National Waffle Day.
And went absolutely VIRAL.
We even collaborated with high end New York City bartenders to create custom recipes to send off with our liqueur.
Earning media hits in outlets like
CNN, Food & Wine, USA Today, Hypebeast, Men’s Journal, and TrendHunter
Weber Shandwick // Kellanova