Atlanta is one of the world’s top destinations for sneaker heads. So we helped WISH ATL promote the release of the Young One’s Sneaker. A collaboration between Adidas, Trae Young of the Atlanta Hawks, and Jermaine Dupri of So So Def Records.
Role: Art Director
Awarded 3 x 🥇 Addy’s, 3 x 🥈 Addy’s, and 1 x 🥉 Addy
We started by reviving an iconic Atlanta billboard.
We used social media as our avenue to promote the bloc party and build excitement.
Created custom zoetrope vinyl slip mats to fuel nostalgia.
And threw one hell of a block party.
Chemistry Agency // Wish ATL // Adidas // Trae Young // So So Def Records